Transforming marketing operations for a leading Middle East hospitality brand

Marketing execution was scattered across disconnected tools

The client — one of the largest real estate & hospitality initiatives in the Middle East — was running marketing intake and execution through SharePoint, a tool never designed for creative workflow management. Requests, approvals, and asset versions lived in scattered folders and email threads, making it hard for stakeholders to see status or plan capacity.

• Marketing intake and execution tracked manually across SharePoint folders and email.
• No structured way to see workload, priority, or approval status across campaigns.
• The corporate and destination tourism website needed a dedicated owner to align content, brand, and delivery.

Own the website, and rebuild the operating model around it

I took ownership of the corporate and destination tourism website — one of the largest hospitality digital properties in the region — while in parallel leading the operational transformation the marketing team needed.

• Led the corporate and destination tourism website end-to-end: content, brand alignment, and delivery coordination.
• Evaluated and migrated marketing intake & execution from SharePoint to Workfront, a purpose-built work management platform.
• Designed structured intake queues, approval stages, and visibility dashboards so stakeholders could see status without chasing updates.
• Worked directly with senior client stakeholders on sensitive, high-visibility engagements.

A recognized shift in how marketing operations run

The transformation gave the marketing team a single source of truth for intake and execution, and the quality of engagement led to my promotion to Senior Product Manager to handle larger, more client-sensitive work.

Selected views

A look at the marketing operations structure introduced through the Workfront migration.