Portfolio

Case studies, structured the way I ship: problem → approach → impact.

Marketing OpsTravel & Tourism

Marketing ops transformation for a hospitality & tourism brand (Saudi Arabia)

Led a destination tourism website and moved intake & execution from SharePoint to Workfront.

Promoted to Senior PM
0→1Travel & Tourism

Revamping a smart-city travel & tourism mobile app (Saudi Arabia)

Booking-engine integration, native auth, and a new analytics stack for a destination experience app.

~20% engagement lift
G2CUtilities

Consumer mobile app for a power & water utility (UAE)

Self-service billing, biometric auth, and Apple Pay for a national utilities provider.

$1.2M call-centre cost saved
Data PlatformCommodity Trading

Centralized data platform for a commodity trading firm (China)

Automated traceability reporting and captured 1,000+ daily events across 70+ workflows.

80% less manual traceability effort